Perfect x Istituto Marangoni: Hazardous Attire looks out into the future of sustainability and storytelling.
In a series of mentorship workshops with Katie Grand and Istituto Marangoni, MA fashion students were able to dive deep into the world of fashion styling and production, learning the key elements and principles of creating fashion imagery and moving image. Students were split into 5 groups and asked to create and present a creative project, encompassing across different types of media. Sharing their mood boards and inspirations, the groups collaborated and presented their ideas which touched upon mirroring reality with the Metaverse, human connection and pain, the distorted future, intimacy and movement.
Students Martina Todorovska, Nora Portela, Elia Ruiz, Flo Woods and José Artigas aimed to explore storytelling with a futuristic twist. Curating an experimental editorial platform that spans across digital and print, they aimed to make sustainability content insightful and beautiful, as well as diverse in its nature. Expressing their goals to Perfect, the Hazardous Attire team touch upon their strengths and personal goals moving forward in the industry.
Angel: What was your initial idea for this collaborative project, what were your starting points?
Team Hazardous Attire: We wanted to create something impactful and immersive, an experience that would push people to act. We chose the relationship between fashion and nature as the main theme because we were fascinated by its aesthetic potential, in that its colours, textures, and concepts would challenge our creativity.
Angel: What was your creative process like, how did the idea develop?
Team Hazardous Attire: With such a broad theme, it took some reflection and research to narrow it down to our specific concept. Also, being a topic that has been widely interpreted by fashion media, it drove us to create something as authentic, as it is powerful. Something that would trigger curiosity and emotion, and move people to act.
Angel: How did you work as a group, how did you find your unique energy between all of you?
Team Hazardous Attire: Coming from different backgrounds with complementary skill sets, we figured out early on how to draw on each other's strengths. We established a synergy through our roles within the team which would allow us to be as strong in our independent decisions as in the ones we took as a team.
Angel: Working with Katie Grand, what are your takeaways from this mentorship project?
Team Hazardous Attire: To collaborate with such an influential and experienced professional like Katie was an honour and a great opportunity as we enter the early stages of our careers. From the start, Katie was open-minded and encouraged us to think freely in regard to the possibilities and outcomes of this project. We believe Katie is very passionate and respectful of the creatives within the industry, as she inspired us to make connections and trust ourselves. Our key takeaway is that it is possible to create something great with limited resources through patience, passion and perseverance.
Angel: What are your individual goals going forward?
Team Hazardous Attire: We want to be fully immersed in the creative industry, collaborate with as many talented individuals as we can, and create inspiring work for forward-thinking, disruptive brands and companies. The individual strengths we identified throughout this process are the paths each of us intends to follow moving forward, whether it be styling, copywriting, business, art direction or public relations.
