Need To Know: Ferragamo and Missoni appoint new creative directors, Sheltersuit debuts at PFW, Diesel and Lacoste immerse themselves into the Metaverse and Tommy Hilfiger release a new campaign.
MISSONI APPOINTS FILIPPO GRAZIOLI AS NEW CREATIVE DIRECTOR FOR READY-TO-WEAR
In a round of restructure and reorganisation, Missoni has appointed Filippo Grazioli as the new Creative Direcrtor, headlining women’s and men’s ready-to-wear collections. With an extensive experience of nearly 18 years, Grazioli has worked across luxury fashion with Maison Margiela, Hermés, Burberry and Givenchy, before joining Missoni. His first collection as Creative Director will be Resort 2022 and debut in May, whilst his first runway show will be for SS23 in September.
In a statement issued on Thursday morning, Grazioli stated “I am honoured to join the world of Missoni: a brand that has played a role in the history of Italian style and design, maintaining a remarkable integrity over almost seven decades. I am grateful for the opportunity I have been given, and the possibility to shape my experience further in a new vision that maintains the joyfulness, freshness, sense of colour and positivity that are the core qualities of Missoni.”
Explore more on www.missoni.com
SALVATORE FERRAGAMO APPOINTS MAXIMILIAN DAVIS AS NEW CREATIVE DIRECTOR
Salvatore Ferragamo has appointed Maximilian Davis as their new Creative Director. Known for his eponymous label MVXIMILLIAN, that he founded after graduating from London College of Fashion in 2020 and has since been under the wing of Lulu Kennedy and Fashion East, his immense creativity brought immediate attention to his designs, gathering a cult following with the likes of Rihanna and Dua Lipa. The British designer will begin working with the Italian fashion house from March 16th, driving his unique creative spirit with the rich heritage of the Ferragamo brand.
In a statement, Davis expressed “I am deeply honoured to be joining Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation.”
Explore more on www.ferragamo.com
SHELTERSUIT DEBUTS FIRST COLLECTION AT PARIS FASHION WEEK, SUPPORTED BY GABRIELA HEARST AND CHLOÉ
Bas Timmer’s social-first brand Sheltersuit has officially debuted with their first solo fashion show at Paris Fashion Week. Started by Timmer in 2014 whilst studying fashion design, the designer was producing one-of-a-kind outerwear pieces when he learned about a friend’s father passing away on the streets due to hypothermia and homelessness. Determined to provide for a community of nearly 300 million homeless and displaced people, the brand has focused on using sustainable materials and processes in creating outerwear, while providing over 20,000 protective products across Europe, South Africa and the U.S. to those in need.
For its Paris debut, the brand received deadstock and materials from Chloé, alongside incredible mentoring support from Gabriela Hearst and the Chloê team, allowing them to create new designs and expand their creative processes. Bas Timmer’s socially driven mindset has led to helping Sheltersuit factory workers, the majority of whom are former refugees. As a label, Sheltersuit acts not only as financial support to the Foundation, but introduces a wider audience to the People Helping People movement. This collection will serve as a new platform for the Sheltersuit Foundation and its dedication to protecting the unsheltered.
Learn more about the initiative and collection at www.sheltersuit.com
DIESEL LAUNCHES THEIR NFT COMMUNITY IN COLLABORATION WITH THE FABRICANT AND NEUNO TITLED D:VERSE
Diesel has dived deep into the metaverse with the premiere of its first NFT-driven project in collaboration with The Fabricant and Neuno. With a sensational runway show in Milan in February, Glenn Martens and Diesel have digitised the runway into NFT pieces, with signature sneakers, coats and jackets reimagined into the Metaverse. Kicking off their digital platform D:VERSE, the brand aims to create a community, both online and IRL, hosting exclusive digital and physical events.
Through the platform, DIESEL NFT holders will be able to meet through a private Discord channel – and to the D:VERSE-KEY, a token that will give exclusive rights for discounted NFT pre-sales, raffles, free airdrops, additional metaverse wearables, and news about new gaming and projects that DIESEL will continue to build for its community.
Explore more about D:VERSE at nft.diesel.com.
LACOSTE COLLABORATES WITH MINECRAFT ON A SPECIAL CAPSULE COLLECTION
Lacoste has officially entered the gaming universe with a collaboration with cult-favourite video game Minecraft. Unveiling the collection, Lacoste hosted a Minecraft gaming event at E-Spot, the biggest gaming hub in Paris. Imagining the world of Lacoste through Minecraft’s open-world sandbox, the brand brought iconic signatures like the Lacoste croc and an entire tennis arena into the digitised universe.
The Lacoste x Minecraft collection merges the codes of both brands. It mixes mythical pieces from the crocodile brand like the printed polo, monochrome sweatshirt, cap featuring a big crocodile, and more sportswear elements like logo sports bras and tapered leggings. The crocodile has been redesigned and pixelated by the Minecraft Creative Studio and iconic quotes from both brands around the notion of play are featured on the collection’s key pieces, fully immersing us into the new understanding of a merge digi-physical reality.
The Lacoste x Minecraft collection will be available from March 16 online and in UK stores from March 23. The Croco Island map is already available in online version of Minecraft. Explore more of the collection at www.lacoste.com
TOMMY HILFIGER CELEBRATES HIS ICONIC HERITAGE WITH #MAKEYOURMOVE CAMPAIGN ALONGSIDE ANTHONY RAMOS FOR SPRING 2022
Tommy Hilfiger is revisiting his iconic prep style with a modern twist, brightening up the lead up to spring. Releasing their SS22 campaign featuring Grammy winner Anthony Ramos, the collection merges Ramos’ world of music and sound with the Tommy universe. Adding a bigger sense of expression, a #MoveWithTommy TikTok challenge will take place in April, where fans and friends of the brand can give their interpretation of Modern Prep to the soundtrack of “Stand Up” by Grammy-nominated American rapper Ludacris.
"The collection is a fresh reimagination of our iconic preppy brand heritage for the future, which we’ve brought to life through every last detail,” expressed Tommy Hilfiger. “For me, fashion has always been about celebrating individuality and self-expression. Anthony encourages both of these traits in everything he does, so we’ve put them firmly at the heart of this campaign. We're embracing the best of modern technology to bring this message to our fans around the world, and I’m excited to invite them to Make Your Move.”
Explore more about the #MakeYourMove campaign on www.tommy.com
