Need To Know: Valentino releases Narratives II, Hogan debuts at Metaverse Fashion Week, Vivienne Westwood and Chanel release new campaigns.
VALENTINO EXPRESSES THOUGHTS AND EMOTIONS ABOUT LOVE ONTO PAPER WITH VALENTINO NARRATIVES II CAMPAIGN
Valentino has debuted the second installment of their text-only campaign titled Valentino The Narratives II by inviting international renowned authors to express their individual thoughts about life and love, creating a polyphonic conversation in order to continue building and nurturing the Valentino community.
Love in all its forms and meanings takes centre stage in the campaign, bringing together writers and poets, in a poster layout: Alok Vaid-Menon, Amia Srinivasan, André Aciman, Andrew Sean Greer, Brit Bennett, David Sedaris, Douglas Coupland, Elizabeth Acevedo, Emily Ratajkowski, Fatima Farheen Mirza, Hanif Kureishi, Leila Slimani, Melissa Broder, Michael Cunningham, Mieko Kawakami, Murathan Mungan and Serang Chung that all express thoughts and emotions onto paper.
Valentino The Narratives II capitalises Maison’s bond with literature and the places in which literature dwells in a pro-active approach of “giving back” to the community. The brand will indeed continue to sustain selected independent bookstores and renews the collaboration with Belletrist bookclub, founded in 2017 by Emma Roberts and Karah Preiss, promoting cultural happenings and inviting the community to join in an open dialogue. A peaceful words campaign guerrilla will paper Soho in New York, other cities.
Discover more at www.valentino.com
VIVIENNE WESTWOOD UNVEILS 2022 SUN COLLECTION, DRAWING UPON THE HOLLYWOOD MOVEMENT
Vivienne Westwood has unveiled her 2022 sun collection, drawing upon the eclectic mix of classicism, tradition and modernity, morphing together to create new eyewear shapes. Drawing upon the iconic Westwood hallmark, the designs are further inspired by Westwood’s iconic use of amplified form and silhouette, experimenting with classical shapes and prescribed dimensions. Drawing on decades of reference, the collection looks to the origins of traditional wooden eyewear as well as to the timeless styles immortalised by Hollywood starlets.
‘Sunglasses should be the embodiment of personal theatre. They can make any look – they are an extension of your style. Of course they have a purpose, but they should be fun, playful, joyous,’ expressed Andreas Kronthaler. The collection is divided into 3 categories; Vanguard; androgynous avant-garde styles to elevate your look, Prêt-à-Porter; inspired by retro frames and the icons who wore them, and Essence; styles rooted in classic silhouettes with signature Westwood details. With every detail of design carefully considered and the choice of raw materials given equal consideration in order to fulfil the environmental and durability standards of Vivienne Westwood, the collection has been crafted in Bio-based Acetate and hardwearing metals.
Explore more of the collection at www.viviennewestwood.com
HOGAN PARTNERS UP WITH EXCLUSIBLE AND BOSTON PROTOCOL FOR METAVERSE FASHION WEEK DEBUT
Hogan has unveiled their newest collaboration with NFT marketplace Exclusible for their debut at the Metaverse fashion week. The luxury footwear brand is entering Metaverse Fashion Week by presenting the Hogan Untraditional NFT Collection, followed by a cyber afterparty on March 26th.
The NFT project will be curated by Braw Haus – the creative studio specialised in elevating global digital artists to bring the Hogan vision and shape culture in the metaverse. Artists include Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti and Finn Berenbroek. The collection is described as happy, edgy and immersive, aligning with the brand’s DNA traits, celebrating the “Untraditional”, re-edition of the brand’s first-ever sneaker.
After the “Hogan-X” afterparty premiere, the NFTs artists series will be available for sale to the public on April 3, 2022 at exclusible.com. Explore more of Hogan’s Metaverse at www.hogan.com
CHANEL DEBUTS CHANEL 22 BAG WITH A CAMPAIGN STARRING LILY ROSE-DEPP, MARGARET QUALLEY AND WHITNEY PEAK, SHOT BY INEZ AND VINOODH
CHANEL has officially announced its newest IT bag, presenting the Chanel 22 piece for their SS22 collection during Paris Fashion Week in October 2021. The new campaign starring young Hollywood actresses Lily Rose-Depp, Margaret Qualley and Whitney Peak, all embracing the unique traits to their personalities and their own powerful worlds.
“We were given the opportunity to create three completely different stories with three completely different women and set out to create three stories that would show a lesser known side of each woman,” says the photographic duo Inez & Vinoodh. “Researching and diving into their worlds was very inspiring for us.”
Explore more about Chanel 22 at www.chanel.com
