The Next Chapter of Sustainability at Diesel.

14 May

Sustainability: no longer a repetitive buzzword but integral for brand survival. As the global footprint and threats of climate change grow ever present and finally take a rudimentary position on our cultural agenda, DIESEL and its creative director, Glenn Martens are committed to doing better.

Remember when the influx of manifestos ordering restructuring in the fashion industry happened last year? For the Italian company, the suggested amendments were more than merely empty words to give a sense of hope. Rather, they were a catalyst for action. As such, the brand is proud to announce the next chapter in its sustainable commitment by introducing the new initiative, For Responsible Living: DIESEL LIBRARY.

Set to launch in Spring/Summer 2022, the programme takes on a more inclusive genderless design approach, offering a wide rang of evergreen and durable denim items spanning trousers, jackets, top, skirts and more. Emphasising a long lifespan and made-to-stay basis with 50% of the overall denim collection hosting a permanent shelf life, the new strategy aims to refresh the classic garments in our wardrobes through a new versatile and more eco-friendly fabric.

As such, fabrics feature low impact materials such as organic and recycled fibres while reductions in water and chemicals usage are being exercised during the treatment process to prevent wastage. Not only this, leather patches are chrome-free tanned, metal buttons have no galvanised treatments and inner labels are made with recycled materials.

The pioneering initiative doesn’t stop here, however. With transparency more fundamental than ever, each garment is given its own unique QR code, providing a digital passport and provides customers the opportunity to learn more about the biology behind the garment.

Initiating the next chapter of the DIESEL LIBRARY collection during Glenn Martens’ premiere show in June this year, garments will be available to purchase in selected stores and online starting from November 2021.