Valentino goes vintage, Martine Rose pimps out Stüssy, Ahluwalia plays upon phonetics, and Palace reminisces the club scene. | Need To Know.
Here is what you need to know this week… Ahluwalia plays upon phonetics, AMI takes us on a virtual trip to Paris, Martine Rose and Stüssy pimp out each other’s rides, Palace and Evisu create a love letter to the London club scene and Valentino goes vintage worldwide.
AHLUWALIA PLAYS UPON PHONETICS WITH NEW UNISEX COLLECTION
Priya Ahluwalia is playing upon her name with her new collection, sounding out “AH-LOO-WAH-LEE-AH”, playing upon the phonetics and mispronunciation of the designer’s name. In the spirit of building community, Ahluwalia’s aim was to build upon welcoming more and more people into the brand’s community, and serve as an entry point into her world.
“We have been building the Ahluwalia community through design, visual arts, and our books and prints. As our community and brand continue to expand, I really wanted to create pieces to welcome more people into the Ahluwalia world. Each piece has been carefully crafted with innovative materials and feature a playful nod to all of the mispronunciations of my name.” expressed Priya Ahluwalia at the launch of the collection.
The campaign features Diet Paratha’s Anita Chhiba, model and athlete Jordan Akisawyerr and self-discovery coach Calypso Barnum-Bobb, all close members of the Ahluwalia community, coming together in unison.
The capsule collection is available now at Ahluwalia.world.
AMI DIVES INTO THE PARISIAN VIRTUAL WORLD WITH ZEPETO
Fancy taking a trip to Montmartre with AMI? Now it’s more possible than ever in the metaverse, with AMI’s virtual store on the newest South Korean social virtual platform ZEPETO. Aiming to engage and transport users closer to the French codes of the brand with a space of transformation by allowing to create a custom digital persona, decorated in Ami’s newest virtual drops.
Exclusive items from the Spring/Summer 23 collection are made into wearables, and users can take a trip across AMI’s world at the Montmartre and Sacré-Cœur, take a trip across the Parisian Métro, and send postcards from the virtual cafés.
Discover more of AMI’s virtual world on amiparis.com/sets/zepeto.
MARTINE ROSE AND STÜSSY PIMP OUT EACH OTHER’S RIDES IN NEW COLLABORATION
Feeling the Need for Speed mood, Martine Rose has collaborated with Stüssy on a new capsule, all about the joie de vivre of driving, with nods towards the 70s, featuring all a car enthusiast will desire - fuzzy steering wheel covers, printed air fresheners, car mat sets and fringed flags, alongside t-shirts in the iconic Stand Firm aesthetic.
The collaboration is now available on martine-rose.com and at Dover Street Market.
PALACE AND EVISU LAUNCH THEIR THIRD COLLABORATION WITH A LOVE LETTER TO THE CLUB SCENE
Reminscing upon the memories of the 1990s, and the lavish club scene in London, Palace and iconic denim brand Evisu have collaborated on the third instalment of their collaboration, paying homage to the club culture, and fashion’s lavish creativity across. The special video features Palace skateboarders Rory Milanes and Charlie Birch alongside club culture legends in the face of DJ Anz, Grime MC D Double E and Heartless Crew.
The collection features the iconic and favourite pieces from the past decades like the iconic 5 pocket Evisu denim, Lambswool knits and embroidered trucker hats for an ultimate finish.
The collection is available on shop.palaceskateboards.com and in stores now.
VALENTINO GOES BACK IN TIME WITH NEW INSTALMENT OF VALENTINO VINTAGE
Valentino is turning back time, and opening the opportunity of revisiting the rich archives of the Italian brand, with an opportunity to give your special Valentino pieces a second life. The special project, created in 2021, is back for the second instalment of a worldwide collaboration with selected vintage spaces across the world, taking over the spaces and exhibiting special vintage pieces from the archives, alongside pieces from the Valentino community.
The vintage initiative will be taking over Madame Pauline Vintage in Milan, The Vintage Dress in Tokyo, New York Vintage in New York, Recess in Los Angeles, Rellik in London, Plaisir Palace in Paris, and Janemarch Maison in Seoul, starting with a special takeover of Rellik Vintage in Notting Hill between 18th and 23rd April.
Explore more of Valentino Vintage on www.valentino.com/en-ee/experience/valentino-vintage.
