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Perfect˙:
How It All Started.

"The appetite for beautifully crafted magazines is as great as ever. But print is not the best medium for every idea. So rather than twist the magazine format to changing times, we are starting anew. It’s not just another magazine. The idea is it’s much more of a content agency, creating content for brands on screen, on paper, in an exhibition, or a party, if we’re ever allowed to have parties again. It could be anything – or everything – I’ve ever done coming together.”

KATIE GRAND