After re-shaping the industry, shoe and accessories brand BY FAR is looking above and beyond.
BY FAR has been the brand on everyone’s radar for the past two years, being a favourite to a roster of celebrities like Kylie Jenner, Dua Lipa and featured all across the board in fashion. Created by sisters Denitsa Bumbarova, Sabina Gyosheva and Valentina Ignatova in 2016, their passion has always been about creating a crossover between sensuality and comfort, pushing for greater shoe design.
Ahead of Perfect Magazine’s Issue Two launch party with BY FAR, we spoke to Creative Director Denitsa Bumbarova about her immense success and sharp creative directon, and how she sees BY FAR’s growth from here onwards.
Perfect: How was the idea of BY FAR conceived? What made you turn towards leather goods and shoes?
Denitsa Bumbarova: Fashion has always been this dreamy, open-minded world I loved to investigate but never dared thinking I could be on its creative side. It was my closest, bravest friends and our shared frustration for a lack of subtle statement and comfort in shoe design that pushed me to put my fears aside and risk doing what I truly enjoyed.
Perfect: What has been your inspiration in the collection throughout?
Denitsa Bumbarova: Everything and anything can be an inspiration! It seems that my need to find balance between modesty and sex appeal, simplicity, and expression is informing the final decisions. I have always dreamt of an abundance of color and texture.
Perfect: BY FAR has made incredible growth in the past 2 years, what has this taught you about the business?
We were lucky indeed. What I’ve learned is that nothing can be achieved without having conviction, risking defeat, and working hard.
Perfect: Creatively, what is your process like?
It’s an exploration of possibilities until I feel excited and convinced.
Perfect: Personally, what are you looking forward to most this year?
It is the year our first flagship store in LA will be opened. I’m so curious to see how people will connect with the products in a space conceived to be the perfect BY FAR environment. I feel this step as a professional triumph for everyone on our team, and a very personal dream come true for myself. So yeah, I can’t wait!
