Fear of God’s two-year process on developing its footwear, and how Jerry Lorenzo’s eighth collection looks out into futuristic innovation.
Standing in the rich historical glamour of the Hollywood Bowl, having overseen many legends performing and basking in the crowds, Jerry Lorenzo utilised the iconic venue as its platform of conveying a juxtaposition of futuristic joy, whilst remembering a lingering sadness. Fear of God’s eighth collection brought together several thousand admirers of the designer and his design language together in Los Angeles, as the richness of the Californian sun came down to shine a light on a very personal and poetic collection. With such meticulous attention to fabrics and textures, one could not help but notice the ease in which the collection swayed - American luxury has been defined by the key archetypes of dressing - as seen here - embellished with basketball and sportswear references in the face of knitwear oversized shorts, dropped crotch trousers in soft leather, or even the much-awaited collaboration of accessories and footwear with Adidas.
The development of the footwear of Collection 8 took just under two years to create, as the Fear of God design teams stripped back each style and went back to the drawing board to redevelop the technical perspective, constructing new moulds, embroideries and embellishments, whilst employing a futuristic outlook within Jerry Lorenzo’s design world. The production created entirely in Italy, oversaw the supply chain of the finest materials available such as Nappa leather, suede and wool knit, all constructed and meshed together.
A main highlight of the designer’s collection brought attention to the renewal of signature FoG styles - a mixture of sharp heeled boots in creams and beiges, paired together for the iconic California sneaker, relaunched in a 2.0 version which was reworked for an enhanced rubber outsole and a leather insole, coming together with the heeled boots within womenswear, whose heel was inspired by the sharp straps of Fear of God’s accessories, ushering in a sense of linear minimalism, Lorenzo’s intention towards creating shoes that can interchange within each collection and pair together in a perfect sense.