Timothée Chalamet is Bleu De Chanel’s new face, Levi’s brings 150 years of history to London, and Jimmy Choo, Prada and Celine celebrate the beginning of summer.

Here is what you need to know this week…

TIMOTHÉE CHALAMET IS THE NEW FACE OF CHANEL’S BLEU DE CHANEL

The French-American actor, and favourite heartthrob has made his Chanel debut as the newest face for the fragrance Bleu de Chanel, marking his debut as an ambassador for a fashion and beauty label, being part of Chanel’s next chapter of championing the edgy and individual spirit. The campaign, shot by iconic photographer Mario Sorrenti, is all about sharing who Chalamet is at the core of his being.

Bringing the actor’s focus towards a fragrance that is unapologetically confident, the full campaign will be officially released in June, with a special film directed by Martin Scorsese launching in Autumn 2023, bringing his cinematic universe together with the limitless world of Chanel.

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JIMMY CHOO UNVEILS NEW SUMMER CAMPAIGN STARRING GISELE

Jimmy Choo has enlisted the iconic Gisele Bündchen as the main character in their newest Summer 23 campaign, coming together to represent the bold, confident and glamorously lush feeling behind a collection all about feeling sultry. Shot by Carlijn Jacobs, the campaign was shot on location in Miami to paint the illustrious high-octane nature of the new collection.

The versatile nature of the Jimmy Choo styles in the campaign vary from sultry mustard yellow silk peep-toe heels, all the way through cream flats, Greek-inspired sandals and wrap-around open-toe stilettos, a complete wardrobe of choice that encourages to engage with the heat and the holiday joy.

Explore more of the collection on www.jimmychoo.com.

LEVI’S GOES 1-5-0 FOR THE 5-0-1, CELEBRATING THE 150TH ANNIVERSARY OF THE 501 DENIM WITH LONDON EXPERIENCE POP-UP

Only few stories have a 150 year history, and the Levi’s 501 denim is definitely one of them. Coming together to represent the 150th anniversary behind the most iconic fashion item in history, Levi’s is coming out of the box for an immersive experience in Shoreditch. Opening on the 18th May, the show space will feature a 501 Experience open to the public for only four days, bringing to life their long-term connection to music, more specifically the Soundsystem world of reggae, rocksteady and ska music.

”A city steeped in subculture, London has felt this impact where Soundsystem culture has thrived, taking its own unique local identity: Bass culture. Evolving over generations through punk, reggae, rave, jungle, garage, dubstep, and grime, Bass culture reaches beyond music to amplify the voice of the Jamaican diaspora and reflect the experience of everyday life for Black Britons. Working with partners including the legendary musician, artist and presenter Don Letts and grassroots dance music community Keep Hush as programming partners, the 501® Experience pays tribute the capital’s musical and cultural landscape.” the brand expressed unveiling the Shoreditch space.

Explore the Levi’s experiential space from Thursday 18th May to Sunday 21st May at 11 Dray Walk and Dray Walk Gallery, 91 Brick Lane, Shoreditch, E1 6QL.

CELINE CELEBRATES THE SUN WITH EXCLUSIVE HARRODS POP-UP

Bringing forward the spirit of the French Riviera and ushering the easy nonchalance of the summer season, Hedi Slimane and Celine have debuted the new 'La Collection de Saint-Tropez' Spring/Summer 23 collection, with a special Harrods pop-up that ushers to transport you by the French coastline - sunglasses and hammock included.

Not only debuting the Celine Hobo bag in a Raffia variation, the French Maison is fulfilling all of your lifestyle desires by premiering lifestyle pieces to best complement the collection in the face of a signature deckchair, a hammock, and a beach racket set. Exclusive to Harrods, some of the pieces will only be available in the iconic department store, and more specifically the plage recreated space, where visitors can immerse themselves within the pure feeling of bliss behind the collection.

Explore more of the exclusive Celine collection at www.celine.com and at Harrods, 87-135 Brompton Rd.

SCARLETT JOHANNSSON COMES INTO ‘THE GLASS AGE’ WITH PRADA

Prada has come together with the powerhouse actress Scarlett Johannsson to celebrate the Prada Galleria bag, reimagined vividly by Venezuelan-American artist Alex Da Corte. Opening a conversation about the multi-layered sense of reflections that we all experience in our lifetime, the Oscar and BAFTA award-winning actress glimmers into her own self. Sharing the spirit of creative conversations, Johannsson and Alex Da Corte both approach this camapaign as chameleons thinking out of the box - Da Corte’s work including video, performance, installation, painting, sculpture, with this being his first work living in a fashion context.

Touching upon the feeling of colour, the actress steps forward into the bright contrasting shades of yellow to better paint the picture of how she witnesses fame in her own context, and further share her experience of a multi-decade career.

Explore more of the campaign on www.prada.com