The Latest Collection From Ugg.
Following their successful UGG Fluff Yeah furry sliders, the brand have gone a step further. Not only is their ‘Plant Power’ collection, released today, fluffier, but the Fluff Sugar Platform and Fluff Sugar Sandal have been created with carbon-neutral, plant-based materials. Derived from renewable sugarcane, theSugarSole™ foam outsole allows for reduced dependency on fossil fuels by replacing petroleum-based materials.
In a concerted effort to tackle the issue of excess packaging, UGG® will ship styles from the Plant Power Collection in their own containers to eliminate further layers of postal packaging. Material information will be printed directly onto the FSC-certified tissue paper rather than an insert card, decreasing the total amount of paper used, and thus far the brand has saved 1,716,603 trees. And if there’s one thing that we have to acknowledge in 2021, it is whether brands are taking sustainability into consideration.
Andrea O’Donnell, President of UGG® & Koolaburra by UGG® of Deckers Brands, explains, “At UGG, we are committed to doing our part to combat climate change. Our design team took inspiration from our iconic styles and created new silhouettes made from carbon-neutral, plant-based materials. The resulting Plant Power Collection tells a story about what is possible, and it is an exciting step in on our journey towards a more sustainable future.”
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CREDIT: UGG® and Brett Cove / BDC Images
