Need To Know: Rosalía is the new face of SKIMS, Givenchy collaborates with Disney, Miu Miu and Giorgio Armani release new campaigns, and TOD’S tells the story of the Italian spirit.
MIU MIU RELEASES DAY/NIGHT COLLECTION
Miu Miu is reflecting upon juxtaposing dichotomies of style, taking uniform from day to night and vice-versa with their new DAY/NIGHT campaign, shot by Tyrone Lebon. Slashed skirts and cut-out shirts and cardigans expose the midriff for a rebellious iteration of youth and character. The cool nature of the collection also keeps dynamic in mind, bringing an ease and movement towards wherever and whatever one decides to do, anytime.
The campaign also features Miuccia Prada’s new quest for the Miu Miu identity, reflecting upon the history and past of the brand, alongside her projections for the future, bearing in mind the cultural zeitgeist.
Discover more of the new collection and campaign at www.miumiu.com.
GIORGIO ARMANI RELEASES NEW SPRING SUMMER 2022 CAMPAIGN TITLED MARE
Giorgio Armani has unveiled his new campaign, focusing on the small, tactile feelings of the seaside, titled MARE. The campaign features the SS22 collection, which is embellished with the spirit of nature, and the airy feelings of the sea. Ethereal and free fabrics like linen, chenille and viscose illustrate sarong skirts, cropped line jackets and lightweight extended dresses, which are complemented by aquatic-inspired accessories in liquid blues and greens.
The co-ed collection also includes net fabrics in crisp oranges and reds, alongside menswear that features geometric prints and multicoloured jacquards.
Discover more of the new collection and campaign at www.armani.com.
ROSALÍA IS THE NEW FACE OF SKIMS’ LATEST CAMPAIGN
Grammy award-winning Spanish singer-songwriter Rosalía is the newest face of SKIMS’ latest campaign. Embodying the SKIMS cotton collection, Rosalía brings a sense of confident individuality within the campaign, showcasing an important value of the solutions-oriented brand. “Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world,” said Kim Kardashian, co-founder of SKIMS.
The campaign, shot by Donna Trope features a signature selection of the brand’s best-selling Cotton Collection. The assortment features a mix of elevated underwear and loungewear sets, designed in a classic cotton rib fabric for soft, comfortable, everyday wear. While the Cotton jersey styles reimagine the classic material offering more smoothing and support than traditional cotton.
Explore more of the new campaign at www.skims.com.
TOD’S CELEBRATES THE VALUES OF THE ITALIAN CONTEMPORARY LIFESTYLE WITH NEW ARIA D’ITALIA DOCUMENTARY SERIES
TOD’S is shining a spotlight on the Italian contemporary lifestyle and the special stories that make up the unique Italian feeling with their new ARIA D’ITALIA project. The new visual series aims to showcase each speicific trait - from the beauty of celebrating food, to the loving care of beauty and tradition, embraced by all.
The project will be unveiled on different media channels. It will be released chapter by chapter, through videos and photographs on the Tod's digital channels in the form of a documentary in instalments. A true visual journey into the feeling of a new generation of Italians, full of creativity, able to reinvent heritage through innovative entrepreneurial and artistic ideas.
Explore more of the TOD’S storytelling at www.tods.com.
GIVENCHY ANNOUNCES COLLABORATION WITH DISNEY ON A LIMITED CAPSULE COLLECTION
The worlds of Givenchy and Walt Disney have collided to create its first limited edition capsule collection, signifying the beginning of a long-term collaboration between both iconic brands. Designed by Creative Director Matthew M Williams, “The Wonder Gallery” is a playful and personal homage to some of his favourite Disney characters. Located somewhere between Paris and Los Angeles, this imaginary realm tinged with nostalgia features limited edition t shirts and sweatshirts with classic Disney iconography and character silhouettes accompanied by Givenchy signatures.
“Disney has always held a special place in my heart, as it has for so many across generations, countries and cultures. As a boy from California and a father in Paris, Disney has always been a source of meaningful moments throughout my life. It’s a true honour to bring out two iconic brands together for this project." expressed Matthew M. Williams.
The first Disney and Givenchy capsule collection will launch in select locations on 17th May 2022. Explore more of the collection at www.givenchy.com.
