Need To Know: Cher is the newest face of UGG, Spirited Away is Loewe’s newest collab and Alexander McQueen takes inspiration from young Wales
CHER JOINS FORCES WITH UGG FOR THEIR NEWEST “FEEL” CAMPAIGN
Global icon Cher is the newest face of UGG’s latest “Feel__” campaign, releasing a capsule of her favourite styles from the cozy footwear brand. The new campaign aims to connect the biggest icons and creatives of the world and share what it means to feel the world around us. “How you ‘Feel’ is the most authentic part of you as a human being,” says Cher. “I chose to be an artist. But the hard part is succeeding and failing in front of the entire world.”
In a campaign shot by Neil Favila, in her home in Los Angeles, she shares that all of her years in the industry have induced all sorts of reactions from the public, but she feels more herself than ever before. “I’ve spent a lifetime of people either hating me or loving me; and I mean, you want to be loved, but finally it’s like ‘f*ck it’.”
Some of her favourite styles include the Classic Mini boot and the Coquette slippers, all featured on UGG.com/FEEL
LOEWE BRINGS “SPIRITED AWAY” TO LIFE IN THEIR NEWEST SERIES OF COLLABORATIONS WITH STUDIO GHIBLI
Releasing their second collaboration with Studio Ghibli, Loewe take on the 2001 Oscar-winning animation by Hayao Miyazaki “Spirited Away” and the beautifully courageous story of Chihiro, embodying her adventurous and powerful spirit. The collection features all of the iconic characters in the movie like the spirit Kaonashi No Face, the powerful river spirit Haku and the sorceress Yubaba.
Drawing upon tactility, Loewe x Spirited Away features the classic Japanese technique of 'boro' which consists of mended and indigo-dyed scraps patchworked together to create intarsia of Kasuri textiles and Anagram jacquard canvas on the ready-to-wear clothing and bags.
Shot by Juergen Teller, the campaign stars Kit Butler, Dua Saleh, Hyunji Shin and Mica Arganaz. You can find out more about the adventurous collaboration on Loewe.com
ALEXANDER MCQUEEN BRINGS TOGETHER YOUTH GROUPS IN WALES AS COLLABORATORS
Conceptualised by Welsh filmmaker Charlotte James and French photographer Clémentine Schneidermann, together with the McQueen team, the project has brought youth groups together in their ongoing relationship with the Blaina Community Centre to create a photography book, completely created and directed by the young creatives.
The collaboration, which began in June 2020, has allowed for the youth community to gain experience and knowledge by researching concepts and images, doing fittings and test shoots, and learning embroidery skills to bring them all together into an inspiring 4 day location shoot with Alexander McQueen.
The book and fashion film, as well as more information about the initiative, can be seen on www.alexandermcqueen.com and www.ffasiwn.co.uk
