Need To Know: Bally appoints Rhude CEO as Creative Director, Jacob Elordi is the new face of Hugo Boss and SHUSHU/TONG and CHAOS launch new collections.

CHAOS BRINGS THE ART OF DOODLING AND FREE-HAND DRAWING TO 2022 WITH A NEW COLLECTION CELEBRATING THE SPIRIT OF DAILY IMAGINATION.

Drawing on sweatshirts, t-shirts and phone cases, CHAOS has released their new Doodle Collection that brings the excitement of imagination and fun to the January Blues. Founders Charlotte Stockdale and Katie Lyall express the importance of the free mind and that the best way to channel creativity is by letting go and doodling – wherever, whenever, however.

The creative duo express their approach to any work is to always start by doodling. “Katie chooses a notebook as her medium and favours the corners; Charlotte takes to any scrap of paper, or back of an envelope that is lying around. Collectively, over the years, they have amassed reams of doodles that act as a secret palimpsest into the layers of their creative minds. Many have been binned and a select few preserved.”

The boxy, oversized t-shirts and sweatshirts, combined with the perfectly imperfect phone case accessories, are the daily staples we all need to get us in the right creative space – by bringing colour and chaos.

The Doodle collection of sweatshirts, t-shirts, phone cases and accessories is available starting January 19th at www.chaos.club

BALLY APPPOINTS RHUDE CEO RHUIGI VILLASEÑOR AS THEIR NEW CREATIVE DIRECTOR

In a step towards contemporary fashion and streetwear, the Swiss luxury brand has revealed that the Creative Director and CEO of Rhude, Rhuigi Villaseñor will join Bally as their new Creative Director with his first collection debuting in the SS23 season. Villaseñor is known for his fresh take on streetwear fashion, having created the ultimate modern wardrobe, with his brand Rhude skyrocketing in popularity within the past several years. His way of creating and referencing modern American iconography alongside honouring nostalgia has created the perfect mix of creating luxury fashion with streetwear elements.

“I am proud to be appointed as the new Creative Director of Bally,” said Rhuigi during the announcement on Tuesday. “As a brand that is very dear to my heart, Bally has been worn in my family from generation to generation, from my grandfather to myself. The brand’s pioneering legacy across social innovation and 171 years of luxury heritage is a true inspiration, and I am drawn to the company’s paramount commitment to sustainability and craftsmanship. I have always admired the Swiss approach to luxury, its discreet representation of excellence, and symbiotic openness and care for the environment. Nicolas [Girotto] and I connected on our shared vision, and it is with immense honor that I accept this challenge. I look forward to invigorating and modernizing the brand while respecting its longstanding tradition, sharing its story further with a wider community.”

HUGO BOSS TAPS EUPHORIA STAR JACOB ELORDI AND HOLLYWOOD ACTRESS LAURA HARRIER AS THE FACES OF THEIR NEW CAMPAIGN FOR “BOSS, THE SCENT”

Signifying seduction and passion, the new BOSS fragrance campaign showcases the mysterious charisma and charm of two of the biggest talents of young cinema right now. The Euphoria star Jacob Elordi stars alongside Hollywood actress Laura Harrier, embodying a scent all about self-assurance, passion and power. Speaking about his new campaign, Elordi said: “In a primal way, scent plays a huge role in attraction. Attraction is both a physical chemistry and a mindset. Scent can transport the wearer to a whole new space and has the power to affect our mood, emotions and sensuality.”

Harrier further commented: “I feel so honoured and excited to continue my relationship with BOSS. In this campaign, the BOSS woman is more aware of her presence and sensuality than ever before and I’m excited to explore this new dimension of seduction.” 

The fragrance will be available worldwide from January 26.

SHUSHU/TONG COLLABORATES WITH CHARLES & KEITH FOR THE VERY FIRST TIME IN A LIMITED CAPSULE COLLECTION

Merging two worlds together in a collaboration about awakening and beauty, footwear and accessories brand Charles & Keith has collaborated with Shushu/Tong designers Liushi Lei and Yutong Jiang to release a capsule collection made from two pairs of shoes and bags that represent the reemergence and beauty of the spring season. The key motif of the collection is the rose and it embodies the layers of individuality every woman possesses – the unabashedly feminine details juxtaposed and merged with the elegance and power that form Charles & Keith’s ethos.

Expressing their excitement, Shushu/Tong expressed: "The rose has become a significant symbol in literature and art, usually representing love and desire. Traditionally, roses only bloomed once a year, which means it was destined to live for a short period of time. A fragile, withering rose exudes fleeting beauty. Sharp thorns line its soft, delicate branches; this danger is a metaphor for the price we sometimes need to pay for love. Contrasting colours of red and black form the backbone of the collection. Their opposition – passion and sophistication – exemplify the inescapable temptation that love brings."

The collection is available now in selected Charles & Keith boutiques and on www.charleskeith.com

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