Fendi is speaking across generations, merging the 90s with technofuturism for SS23.

Silvia Venturini Fendi is bringing technicality to the relaxed 90s, with attention to the very last detail. Staging her menswear show in the Fendi showroom in Milan, the designer was taking a recollection of American skate culture, and translating it into 2022, with technical attention to each fabric and the wearer. 

The collection’s beginning ushered a reimagined denim introduction with t-shirts with the iconic Fendi logo embossed and frayed at the edges, paired stone wash slim fit denim and a shopper tote - matching for full denim effect, of course. Paired up together with the relaxed feeling of skatercore, sharply detailed shirts (zipped all the way down) sat underneath opened wide-lapel blazers which also happened to be cut at the shoulder seam, opening a sensual silhouette that ushers in fluidity to tailoring - something Fendi has masterfully skilled in recent seasons, specifically starting a revolution with the sharp bare midriff silhouettes from SS22. In the spirit of breaking away from synchronicity, the designer also brought the cowhide print reimagined, in a tie-dye cool-calm-collected way. 

The technical futurism behind an overall relaxed collection could be seen in easter eggs such as a beige coat in gabardine that flowed on the runway with a particular ease, or the pocket zip dropped shoulder shirt that brought a boxy, futuristic fit, paired with the perfectly relaxed black trouser. The jewellery, created by Delfina Delettrez Fendi, followed the ease and drift of confidence, focusing on playful logo necklaces and elegantly personal friendship bands. Emerging from this season, Silvia Venturini Fendi’s playful attention to detail brought a feeling of documenting a point of view that merges past and future, keeping the spirit of the relaxed, cool rebel no matter what year, or which dimension, they are in.

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Matthew Williams is cooling off with the futuristic uniform for 1017 ALYX 9SM SS23.